Speed: Illusion or ‘reality’

‘What every society looks for in continuing to produce, and to overproduce, is to restore the real that escapes it’ – Simulacra and Simulation, Jean Baudrillard.

Think about speed. Our apparently unquenchable desire for speed is behind all the 4GEE advertisements: ‘The waiting is over, literally’.

If, provisionally, we believe for a moment that life ‘now’ is faster than in the past – why do we spend so much time watching this icon and being asked to wait, please?

Buffering

 

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About ejpollard

I was awarded my PhD from Manchester Metropolitan University, UK in December 2013. My thesis explored the notions of origin and ellipsis in the writing of contemporary British novelist Hilary Mantel. I want this blog to express the ideas I have in and around my academic writing. View all posts by ejpollard

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