What are the ‘works’ of plain packaging for tobacco products?

On this large broadsheet advertisement, JTI is described as ‘a leading international tobacco company’ – see the very small print in the bottom right-hand corner of the image. It offers a letter from the UK Government’s Tobacco Policy Team to the Australian Department of Health and Ageing about a plain packaging ‘cost analysis’, obtained by a Freedom of Information request. It does not reveal ‘who’ submitted the request, and the passivity of this voice is misleading. The text is both censored and highlighted, which suggests a frame for this ‘free’ information that does put it better… despite the capitalised banner that states otherwise.

This frame implies that ‘there isn’t any hard evidence’ to show that plain packaging for tobacco products ‘works’. These ‘works’ suggest an inability to stop people smoking, yet the lack of hard evidence seems to be the ‘truth’ the advertisement outlines. If this is the truth and there are no ‘works’ – i.e. it does not work – then why does the name of JTI appear as a signatory to the text? And whose ‘cost analysis’ is it anyway?Tobacco-ad-mn

Advertisements

About ejpollard

I was awarded my PhD from Manchester Metropolitan University, UK in December 2013. My thesis explored the notions of origin and ellipsis in the writing of contemporary British novelist Hilary Mantel. I want this blog to express the ideas I have in and around my academic writing. View all posts by ejpollard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: