Tag Archives: Illusion

Speed: Illusion or ‘reality’

‘What every society looks for in continuing to produce, and to overproduce, is to restore the real that escapes it’ – Simulacra and Simulation, Jean Baudrillard.

Think about speed. Our apparently unquenchable desire for speed is behind all the 4GEE advertisements: ‘The waiting is over, literally’.

If, provisionally, we believe for a moment that life ‘now’ is faster than in the past – why do we spend so much time watching this icon and being asked to wait, please?